Tag Archives: startups

Benefits of Using a Mentor—and How to Find One

You are passionate about what you do. You know your products and services. You know what your customers need. You know what you need to succeed.

So why would you need a mentor?

Benefits of Having a Mentor

Whether you are just starting out or have been in business for a while, research and experience demonstrates that businesses who have a mentor are more likely to survive and thrive. Here’s why. Continue reading

How to Create a Marketing Plan for Your Startup

This is the final post in a four part series on how to create a marketing plan for your startup. We have looked at the 5 questions that you need to answer before you start marketing, the 5 factors that influence customers, and 3 popular types of marketing strategies. Now let’s look at what a basic marketing plan should include. You’ll also find a link to a template to get you started.

Part 4:  Want a Successful Marketing Plan? Be Sure to Include These 4 Elements

Once you have done all the necessary research, described your customers, competition, product and market, you have all the information you need to create a marketing plan that will implement your marketing strategy.

Be sure to write down your marketing plan—just like you did your strategy. It will help you stay focused on your goals, maintain a schedule, stay on budget and work consistently to promote your marketing strategy.

Whatever plan you prepare should include the following elements: Continue reading

Are You a Startup Struggling to Find New Customers?

Use these 4 Effective Ways to Generate Leads


If you are a startup, one of your top priorities is finding customers. To be successful you will want to combine traditional methods with an online presence. Here are four avenues for you to pursue. Each can help you establish your brand, discover leads, and increase conversion.

  1. Face to Face Networking. Nothing takes the place of face to face meetings. Make sure you go prepared:
  • Set some reasonable goals for yourself. Maybe you want to have 2 or 3 good conversations that could lead to new business or referrals. Or you may want to collect 2 or 3 business cards for follow up. You don’t have to meet everyone at the event. A few meaningful conversations are more valuable than a quick greeting, an exchange of cards, and moving on to the next target. Quality is definitely better than quantity.

Continue reading