You are passionate about what you do. You know your products and services. You know what your customers need. You know what you need to succeed.
So why would you need a mentor?
Benefits of Having a Mentor
Whether you are just starting out or have been in business for a while, research and experience demonstrates that businesses who have a mentor are more likely to survive and thrive. Here’s why. Continue reading
This is the final post in a four part series on how to create a marketing plan for your startup. We have looked at the 5 questions that you need to answer before you start marketing, the 5 factors that influence customers, and 3 popular types of marketing strategies. Now let’s look at what a basic marketing plan should include. You’ll also find a link to a template to get you started.
Part 4: Want a Successful Marketing Plan? Be Sure to Include These 4 Elements
Once you have done all the necessary research, described your customers, competition, product and market, you have all the information you need to create a marketing plan that will implement your marketing strategy.
Be sure to write down your marketing plan—just like you did your strategy. It will help you stay focused on your goals, maintain a schedule, stay on budget and work consistently to promote your marketing strategy.
Whatever plan you prepare should include the following elements: Continue reading
Owners of startups often complain that they have too much to do and not enough time to do it all. So for startups, setting resource priorities is imperative. One crucial asset for a startup is a website. So if you are a startup, here are five of the most important of reasons why a website should be one of your top priorities. Continue reading