Tag Archives: small business

Benefits of Using a Mentor—and How to Find One

You are passionate about what you do. You know your products and services. You know what your customers need. You know what you need to succeed.

So why would you need a mentor?

Benefits of Having a Mentor

Whether you are just starting out or have been in business for a while, research and experience demonstrates that businesses who have a mentor are more likely to survive and thrive. Here’s why. Continue reading

How to Create a Marketing Plan for Your Startup

This is the final post in a four part series on how to create a marketing plan for your startup. We have looked at the 5 questions that you need to answer before you start marketing, the 5 factors that influence customers, and 3 popular types of marketing strategies. Now let’s look at what a basic marketing plan should include. You’ll also find a link to a template to get you started.

Part 4:  Want a Successful Marketing Plan? Be Sure to Include These 4 Elements

Once you have done all the necessary research, described your customers, competition, product and market, you have all the information you need to create a marketing plan that will implement your marketing strategy.

Be sure to write down your marketing plan—just like you did your strategy. It will help you stay focused on your goals, maintain a schedule, stay on budget and work consistently to promote your marketing strategy.

Whatever plan you prepare should include the following elements: Continue reading

How to use Pinterest Effectively to Promote Your Small Business

When I first heard about Pinterest in 2011, I thought it would be a great platform to collect and organize my personal interests—books, recipes, wines. I did not immediately see it as a business tool. But as Pinterest evolved, many businesses found it to be a dynamic platform for engaging customers. Find out if it is right for you. Continue reading

How Startups can SCORE Free Expert Business Advice and Tools

Starting a business requires not only a great product or service, but also a working knowledge of the nuts and bolts of running a business. If you are part of a small startup, chances are your wearing multiple hats. In addition to knowing how to make your product, you need to know how to run and grow a business. That covers everything from business strategy to budgets and finance to marketing and sales.

Where can a startup get the advice and tools needed to compete? Where can they find free templates and personal mentoring? The answer is SCORE. Continue reading