If you are posting content on your website or on social media, one of your goals is to get other people to share it. To maximize your reach, you must motivate your audience to spread your content. Obviously, that means you must be posting content that your readers find useful, entertaining or inspiring. But even with amazing content, you also need to make it easy for your audience to share it.
If you do not optimize your content for sharing, you lose a chance to reach beyond your audience. So take a few simple steps to not only inspire your readers to share, but to make it easier for them to do so.