Social media is no longer a luxury, but rather an integral factor in your marketing plan. That doesn’t mean you need to be on all platforms and spend hours posting, researching, liking and engaging with prospects and leads to benefit from a social media presence. Your customers are on social media, so you need to be there too.
Why? Let’s look at the top 5 reasons: Continue reading
Twitter may not immediately come to mind if you are a start up looking for tools to help you generate leads, but it should. Like most social media platforms, Twitter lets you search for and identify potential prospects and then engage with them. Here’s how.
LinkedIn is a great lead generation tool for B2B businesses. You can use it to search, research, connect and engage with new clients and customers.
Here is how to get started.
At the top of your LinkedIn page is a search bar. To its right, is the word Advanced. When you click on it, an advance people search overlay opens. On the left is a list of filtering categories that will help you target your search. Another set of categories–on the right with yellow icons—are additional filters but they are available only to LinkedIn Pro members. If you close the overlay, the underlying page has another list of categories on the left, including people and companies. Remember, you are only searching contacts that are within your connections so the more connections you have, the more results you will have. Continue reading