Tag Archives: lead generation

5 Ways Social Media Can Boost Your Company’s Success

Social media is no longer a luxury, but rather an integral factor in your marketing plan. That doesn’t mean you need to be on all platforms and spend hours posting, researching, liking and engaging with prospects and leads to benefit from a social media presence. Your customers are on social media, so you need to be there too.

Why? Let’s look at the top 5 reasons: Continue reading

How to Use LinkedIn to Generate Leads for Your B2B Business


LinkedIn is a great lead generation tool for B2B businesses. You can use it to search, research, connect and engage with new clients and customers.

Here is how to get started.


At the top of your LinkedIn page is a search bar. To its right, is the word Advanced.  When you click on it, an advance people search overlay opens. On the left is a list of filtering categories that will help you target your search. Another set of categories–on the right with yellow icons—are additional filters but they are available only to LinkedIn Pro members. If you close the overlay, the underlying page has another list of categories on the left, including people and companies. Remember, you are only searching contacts that are within your connections so the more connections you have, the more results you will have.  Continue reading

Are You a Startup Struggling to Find New Customers?

Use these 4 Effective Ways to Generate Leads


If you are a startup, one of your top priorities is finding customers. To be successful you will want to combine traditional methods with an online presence. Here are four avenues for you to pursue. Each can help you establish your brand, discover leads, and increase conversion.

  1. Face to Face Networking. Nothing takes the place of face to face meetings. Make sure you go prepared:
  • Set some reasonable goals for yourself. Maybe you want to have 2 or 3 good conversations that could lead to new business or referrals. Or you may want to collect 2 or 3 business cards for follow up. You don’t have to meet everyone at the event. A few meaningful conversations are more valuable than a quick greeting, an exchange of cards, and moving on to the next target. Quality is definitely better than quantity.

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