Have you ever seen a website with models’ heads unintentionally cut off?
With photos that are blurred or weirdly cropped?
What about images that take so long to load that you have time to go make yourself a cup of coffee before the website finishes loading?
Do you remember the names of the companies? Or their services or products? Probably not. Or if you do, it is unlikely you do so for positive reasons.
Here are some statistics that quantify the importance of images (from Jeff Bullas):
- Views: Articles with images get 94% more total views
- Search: 60% of consumers are more likely to consider or to contact a business when an image shows up in local search results
- Impact on Purchasing: For ecommerce sites, 67% of consumers say the quality of a product’s image is “very important” in selecting and purchasing a product
- Product Quality: In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%).