Tag Archives: brand

Do You Need to Improve Your Company’s Website?

It’s the New Year—a great time to reevaluate your website. Is it up to date and accurate? Do visitors find it easy to use? Does it welcome and capture your visitors’ attention? Is it interesting and engaging? Does it reflect the nature and character of your business? If you answer no to any of these questions, you may need to spend some time auditing your website and making some modifications.

An outmoded, badly-organized website reflects poorly on you and your business. Even if you do not have an e-commerce site, the design and functionality of your website effects how visitors view your business.

So take a few minutes to take a look at these 4 questions to see if you should audit your website to ensure that it is serving your business needs.

1. Is Your Website Findable? We have all heard of SEO (search engine optimization) but how well do you Continue reading

Are You a Startup Struggling to Find New Customers?

Use these 4 Effective Ways to Generate Leads


If you are a startup, one of your top priorities is finding customers. To be successful you will want to combine traditional methods with an online presence. Here are four avenues for you to pursue. Each can help you establish your brand, discover leads, and increase conversion.

  1. Face to Face Networking. Nothing takes the place of face to face meetings. Make sure you go prepared:
  • Set some reasonable goals for yourself. Maybe you want to have 2 or 3 good conversations that could lead to new business or referrals. Or you may want to collect 2 or 3 business cards for follow up. You don’t have to meet everyone at the event. A few meaningful conversations are more valuable than a quick greeting, an exchange of cards, and moving on to the next target. Quality is definitely better than quantity.

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